People are drawn to moving things.

Because of that, I dove head first into Adobe After Effects and the basics of motion design back in 2019. Soon after, I started learning how to conceptualize my designs in time, space, and hierarchy to develop moving graphics to capture an audience. I love challenging myself to create seamless transitions and loops, and syncing an animation to a music track for that extra oomph. I created each of these motion graphics ads from scratch, starting from a storyboard concept all the way to the last frame—utilizing product photography that I captured in-house and model content supplied by photographers, videographers, and brand ambassadors.