“Design brings content into focus; design makes function visible.” —Jennifer Morla

“12 Days of Gifting” digital campaign

In December 2023, Jaanuu launched the “12 Days of Gifting” Promo—12 days of different deals per day. This campaign was a huge group collaboration effort, and featured specific animations to highlight the promo of each day. Deliverables include paid ads, social media assets, and email layouts.

Animated paid ads

Social media assets

digital campaign: new scrub colors

This campaign features beautiful editorial imagery captured by Jaanuu’s photographers to show off the bold new colors as well as functional details of the scrub styles. Deliverables include social media assets and paid ads.

Social media assets

social media Campaign: Butter-Soft Stretch “Peasant Top”

This campaign showcased Uniform Advantage’s new scrub top style produced by their in-house brand. The bits of direction I was given was to find a way to incorporate the “glitch” effect seen at the beginning of the video—which was originally inspired by a video provided by the art director, and to incorporate the spinning shirt animation seen at 0:09-0:12. Along with our in-house model photos and copy from the catalog, I built off of those elements to create the complete art direction, storyboard, and ultimately the full animation itself. The model photography was captured by our photography team, and product photography was directed and captured myself.

social media Campaign: “the Men’s Shop”

This campaign highlighted various products available for men in healthcare. The general message goal was to convey that UA has “more” to offer for men’s products than other retailers. I developed the art direction, created the storyboard (along with copy), animation, and conducted the product photography. Being newer to animation at the time of this project, my goal was to challenge myself with an animation style new to me. The overall concept was inspired by many cartoon and movie intro scenes I’ve seen over the years, namely James Bond and Pink Panther.

ebook: “internet of things (iot)”

Mendix is a low-code platform software company. During my time working for them, I helped to create deliverables that promoted their software, as well as educate their audience on different aspects of the software and technology industry. “Early Adopters Driving Smart Operations with IoT” was an eBook designed to educate potential customers on the Internet of Things and how companies across different industries use it to streamline processes and improve work quality. Click on the image below to view the full eBook.

webinar assets: “design thinking”

Mendix hosted a live webinar centered around the concept of design thinking, and I was tasked with creating web display ads and a presentation deck for the webinar. The illustrations were a collaboration between the creative and UI/UX team. Click on the above image to view the presentation deck.

digital brief: “multi-channel ux”

The Multi-Channel UX brief was a Mendix digital publication that outlined the main principles for great multi-channel user experience. Along with the digital brief, I produced social media ads, display ads, and email banners to drive traffic to download the brief.